Winter Springs data startup Sportzcast to grow after London firm buys it

In 2018, Sportzcast Inc. President Michael Connell attended a collegiate athletic director trade show, where his sports data firm’s booth was across from the booth of Genius Sports Group Ltd. 

Funnily enough, the London-based sports tech company was the firm that Sportzcast had targeted as the No. 1 potential user of its data supply services. Connell wasted no time in getting to know the Genius Sports employees, and, by the end of the show, the two companies had their softwares interacting with each other, Connell told Orlando Business Journal. Read more here.